Visual engagement IS customer acquisition
Today's brands live and die by their digital presence. Competition for customer attention is fierce and every click counts. However, according to a study by Chatbot Summit, over 70% of new web visitors leave your website before engaging with anyone. Why?
Research by Freshchat found the top reasons that customers exit sites without engaging:
Lack of available support
Unclear or complex information
Slow response times
The statistics are clear: customers expect premium support when and where they need it.
It is possible for every brand to make immediate, human connections without the obstacles of contact forms, ticketing systems, downloadable apps, or chatbots.
With visually-based customer engagement technology, brands can add the friendly faces and ad hoc 1-on-1 support of an in-store experience to their website or mobile app.
The right solution can deliver 16x the number of customer interactions
Enter inbound video chat and download-free cobrowsing tools. These technologies let brands connect with visitors in real-time, quickly understand what they are trying to accomplish, and provide expert service, driving potential leads down the pipeline to become converters.
Vidyard's "State of Video in Remote Selling" report found that businesses that used video chat in their sales process saw a 16x lift in conversations they had with potential customers. Video chat as an inbound channel is a powerful tool for customer acquisition.
The importance of "no download" tech for customer acquisition
In the world of online sales, users expect immediately solutions and instant answers. With an abundance of options at their fingertips, web users are fiercely selective with where they spend their time and money. Brands must deliver communication channels that are easy to use and provide a seamless experience from start to finish.
This is why "no download" tech is becoming a critical part of customer acquisition. By eliminating the need to download additional apps or extensions, brands show that they will remove any hurdle between a user and the solution they seek.
No one downloads anything. No one has to navigate chatbots or half-baked AI help centers. When brands make the promise of "push a button, get help," users are likely to give it a try.
Customer acquisition benefits of inbound video chat
Inbound video chat offers several benefits to businesses looking to acquire and convert more customers. These benefits include:
Personalized communication: Video chat allows businesses to connect with potential customers in a more personal and humanized way than other communication channels, such as email or chatbots
Increased engagement: Video chat can help increase customer engagement by offering a more interactive and immersive experience than other communication channels
Real-time support: Video chat allows businesses to provide real-time support and guidance to potential customers, helping to quickly resolve issues and answer questions
Customer acquisition benefits of cobrowsing
Cobrowsing technology offers several benefits to businesses looking to acquire and convert more customers. These benefits include:
Improved customer satisfaction: Cobrowsing allows businesses to quickly and easily guide customers through their website or app, reducing confusion and frustration. This can lead to higher customer satisfaction and loyalty
Increased conversion rates: By guiding customers through the conversion process, businesses can reduce the chance of drop-offs and increase conversion rates
Faster issue resolution: Cobrowsing allows businesses to quickly identify and resolve customer issues in real-time, leading to faster issue resolution times and happier customers
Personalized support: By offering real-time guidance and support, businesses can create a personalized and humanized experience that can help build trust and establish long-term relationships with potential customers.
Customer acquisition software that really works
If you’re ready to create a clear, obstacle-free track between inbound web visitors and your sales representatives, explore what download-free customer engagement tools like inbound video chat and cobrowsing will do for your brand.
Schedule a personalized demonstration, or just click the button in the bottom corner of your screen to see it in action!
Recursive Labs is an industry leader in next generation visual customer engagement software in the form of secure no-download cobrowse, screenshare, video chat, & mobile camera CRM software. We help companies connect customers & support teams seamlessly through no-download visual engagement tools that integrate with major CRMs.