QR codes in Superbowl commercials: How QR codes can be a star player in your marketing roster
Whether you’re a die-hard football fan or just tune-in as an excuse to snack, you probably noticed something a little different in many of this year’s superbowl commercials: QR codes.
And the big game isn’t the only place you’ll notice these big black-and-white boxes popping up. You can increasingly spot them in TV ads, mobile kiosks, or on signs in high-traffic areas. For marketing professionals, scanning a QR code is a great way to get potential customers to take an action, for example:
Visiting your site’s homepage or a targeted landing page
Downloading your mobile app in the play store
Watching a video on your product or service
While this is all positive yardage to getting users into your sales funnel, what if you could skip all the extra qualifying? What if every scan of your QR code could lead directly to a sales rep waiting to take the ball and run with it?
Convergent inbound video chat does exactly this, and the download-free video tool can be launched from a QR code, mobile app, button, or a simple text link.
Simplify marketing with QR codes
It’s time to stop questioning whether your marketing plays are really putting points on the board. By using fast and effective video chat as an inbound channel, you can directly attribute QR scans to real opportunities.
Want to make it even easier on your sales team? Request Live inbound video chat pulls data from individual on-screen elements to arms sales representatives with information about the incoming video call.
Optimize sales queues by including user data like:
The page title, category, or URL they are actively viewing
Location data like city, state, or language settings
Product name, SKU, & pricing
User VIP status or other customizable identifiers
No one downloads anything. No one is asked to sign up for a special service. Inbound video chat is as easy as click, confirm, & connect. This is assisted selling perfected.
You can even launch cobrowsing sessions in the same screen to guide users around your site.
If seeing QR codes plastered across multiple Superbowl LVII commercials surprised you, then wait until you see what they can do for your team.
If you’re ready to add inbound video chat to your playbook, launched from on-screen QR codes, it’s time to learn more about Request Live. Schedule a personalized demo, or just click the "Call Us!" button in the bottom left of our website to use Request Live to talk to our team!
Still have questions?
We are happy to answer any questions you have about cobrowsing, screensharing, mobile camera sharing, video chat, & more. Recursive Labs is an industry leader in Next Generation Visual Customer Engagement & our team has plenty of knowledge to share!
Shoot us a message & we'll send more info!
Recursive Labs is an industry leader in next generation visual customer engagement software in the form of secure no-download cobrowse, screenshare, video chat, & mobile camera CRM software. We help companies connect customers & support teams seamlessly through no-download visual engagement tools that integrate with major CRMs.